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Yelp Launches End-of-Year Updates


Yelp Launches End-of-Year Updates

Yelp has launched its end-of-year product release featuring more than 20 updates that enhance the user experience for both consumers and business owners. These include artificial intelligence-driven features, such as Review Insights that surface reviewer sentiment for common topics, a personalized home feed with even more user content, and enhancements to Yelp Assistant, the AI chatbot that connects consumers with service pros.

Yelp also announced AI-powered improvements to the business owner experience with features like job summaries that help manage their inbox and a smart selection tool that automatically optimizes ad performance.

Yelp's new features across the home feed and business pages include the following:

Leveraging AI, Yelp enhanced the services experience to simplify connections between consumers and service pros. Updates include the following:

New features to better streamline ad setup and strengthen ad performance include the following:

"This year has been marked by an accelerated pace of product innovation at Yelp," said Craig Saldanha, chief product officer of Yelp, in a statement. "By using AI to harness Yelp's vast amount of trusted user-generated content, in 2024 we've rolled out more than 80 new features that enhance the consumer and business owner experience. Our end-of-year product release highlights how Yelp is simplifying the way users discover and connect with local businesses with new AI-powered features like Review Insights that provide a shortcut to the information consumers care about most. We're looking forward to continuing this momentum into the new year, with even more updates for consumers and business owners to come."

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