When Colorado Buffaloes star Travis Hunter inked a multi-year, $3.2 million NIL partnership with Adidas, he didn't just secure a personal milestone-he brought his younger brother, Trayvis, along for the ride. The decision wasn't just about brand alignment; it was a declaration of family loyalty. As Travis told his brother upon welcoming him to the deal: "Welcome to the Adidas family."
Family Comes First
Travis made it clear he wasn't signing with a company that wouldn't include his family. "I ain't signing nothing that ain't got no family involved," he explained in a recent video. Adidas understood the assignment. The inclusion of Trayvis, a 15-year-old standout wide receiver at Effingham County High School in Georgia, was the tipping point. Trayvis has already demonstrated his own star potential, with 496 receiving yards and six touchdowns last season. For Travis, the deal was as much about giving his brother a platform as it was about building his own legacy.
A Strategic Power Play
Adidas, known for bold moves in the NIL space, solidified its position by signing both Hunter brothers. This partnership is a calculated play to secure long-term relevance in the competitive college sports market. Travis, a two-way phenom with Heisman aspirations, adds unmatched visibility to their roster. By including Trayvis, they've bet on the future as well as the present.
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A Brotherly Bond, On and Off the Field
Travis's move not only gives Trayvis national exposure but strengthens their brotherly connection. Trayvis isn't riding coattails-he's earning his place. With offers from Tennessee State, Jackson State, and Georgia State already on the table, he's proving that stardom runs in the Hunter bloodline.
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As Travis Hunter continues to dominate on and off the field, his Adidas partnership shows he's playing the long game-for himself, his family, and their shared legacy. Fans can only watch and wonder: Is Trayvis the next Travis?
Related: Travis Hunter Takes Zero NIL Money, Pays It Forward to Teammates