Food Lion Feeds set a new record in its effort to provide meals to needy families.

Food Lion Feeds and the grocer's shoppers have helped provide the equivalent of more than 29 million meals to families in need.

This year's amount is quadruple the company's Holidays Without Hunger meal count in 2021, which provided the equivalent of 6.6 million meals. The initiative benefits Feeding America, the nation's largest domestic hunger relief organization. It also benefits 33 local Feeding America partner food banks and hundreds of partner agencies throughout Food Lion's 10-state operating area.

Since it began in 2014, the Food Lion Feeds Holidays Without Hunger campaign has helped provide the equivalent of more than 73 million meals. Food Lion Feeds was founded in 2014 by Food Lion to address food insecurity in the towns and cities it serves.

"We are continuously grateful for the generosity of our customers who come together -- at a time when they are setting their own tables for the holiday season -- to make sure their neighbors also have access to nutritious food," said Kevin Durkee, manager, Food Lion Feeds, Food Lion. "We are committed to addressing food insecurity and believe no one should have to choose between dinner and rent or gas and groceries."

During the Holidays Without Hunger campaign, which spanned from November 6 through December 10, customers could purchase specially marked, prepacked Holidays Without Hunger food boxes for $6. Each Food Lion store donated the purchased boxes directly to local Feeding America partner food banks or partner feeding agencies in the store's community. Customers also used the digital keypad at checkout to donate a specific dollar amount or round up their purchases. Feeding America and its partner food banks received 100% of all cash donations.